Brand Manager

Brand Manager 

£ 43,500

Full-time

Permanent 

London Monument (with hybrid working)

About us

At the Royal Town Planning Institute (the RTPI), we champion the value of planning in building thriving places and communities. With over 27,000 members worldwide, we support planners at every stage of their career: raising professional standards, shaping planning policy, and proudly awarding chartered status, the highest professional accreditation in UK planning.

For over a century, we have empowered planners to deliver positive impact: creating healthy, inclusive, economically and environmentally sustainable places. As the voice of the profession, we advocate, support, and lead with purpose, professionalism, and passion.

About the role

We’re seeking a Brand Manager to help implement and evolve the RTPI’s brand, partnering closely with the Head of Brand and Marketing. Together, you’ll shape how the world sees, understands, and experiences our organisation.

In this role, you’ll create the conditions for outstanding work by embedding brand clarity, consistency, and confidence across the organisation. Your impact isn’t just in what you create — it’s in what you enable.

You will:

• Lead the development and delivery of integrated campaigns and cross-functional initiatives.
• Translate brand strategy into compelling messaging frameworks and content platforms.
• Partner with creative agencies to bring strategic vision to life through powerful storytelling and design.
• Champion brand governance and drive internal education, enabling teams and partners to represent the brand confidently and consistently across all touchpoints.

You’ll build campaigns and messaging that strengthen awareness, deepen emotional connection, and drive long-term brand equity.

Success in this role will look like:

• Increased brand awareness and clarity across priority audiences.
• Consistent and confident brand application across channels and partners.
• Campaigns that deliver measurable engagement and strategic impact.
• Strong internal understanding, adoption, and advocacy of the brand.

We’re looking for someone with a proven track record of translating brand positioning into actionable campaigns and customer experiences, and who is confident influencing across teams to turn strategy into meaningful impact.

What’s it like to work here?

At the RTPI, we’re proud to offer a positive, supportive, and inclusive working environment. We actively foster a culture of collaboration, respect, and openness, where equality, diversity, and inclusion are at the heart of how we work.

We're committed to building a workplace where everyone feels they belong. We know that a diverse team helps us better serve the communities and audiences we represent, and we’re working hard to ensure our people reflect that diversity.

How to apply

Please visit our website to upload your CV and a covering letter that tells us why you're interested in the role and how you meet the requirements.

Closing date

25th February 2026 at Midnight

Interview dates

6th March 2026